Alex applies her wide-ranging experience in social media and marketing strategy to develop and implement digital initiatives for arts and culture organizations. At R+A, she has spearheaded social media strategies for the Institute of Contemporary Art Miami, The Joyce Foundation, 0xCollection, Sicardi Ayers Bacino, Walder Foundation, Peabody Institute, 125 Newbury, One Nation/One Project, American Friends of the Israel Museum, Verse, and more.

Prior to joining R+A in 2022, Alex was an independent digital marketing strategist for a range of visual arts and performing arts organizations. She also worked in marketing and communications roles for art world startup Art Frankly; performance companies Thresh and Heidi Latsky Dance; and galleries Alexander Gray Associates, signs & symbols, and Denise Bibro Fine Art, among others.

Alex earned her Bachelor of Arts degree in Art History and Religious Studies from New York University and a Master of Arts Business from Sotheby’s Institute of Art, New York.