Alex applies her wide-ranging experience in social media and marketing strategy to develop and implement digital initiatives for arts and culture organizations. At R+A, she has spearheaded social media strategies for the Institute of Contemporary Art Miami, The Jewish Museum, The Joyce Foundation, 0xCollection, Sicardi Ayers Bacino, Walder Foundation, Peabody Institute, 125 Newbury, One Nation/One Project, American Friends of the Israel Museum, Verse, and more.

Prior to joining R+A in 2022, Alex was an independent digital marketing strategist for a range of visual arts and performing arts organizations. She also worked in marketing and communications roles for art world startup Art Frankly; performance companies Thresh and Heidi Latsky Dance; and galleries Alexander Gray Associates, signs & symbols, and Denise Bibro Fine Art, among others.

Alex earned her Bachelor of Arts degree in Art History and Religious Studies from New York University and a Master of Arts Business from Sotheby’s Institute of Art, New York.