Press Release

Apollo Theater in Collaboration with 125th St. Business Improvement District and Harlem Commonwealth Council Launches the Harlem Entrepreneurial Micro-Grant Initiative

Harlem, NY
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Grants to be Awarded to Small Independent Harlem Businesses Affected by the World Health Crisis 

The Apollo Theater, in collaboration with 125th St. Business Improvement District (BID) and the Harlem Commonwealth Council (HCC), announced today that applications are open for the Harlem Entrepreneurial Micro-Grant Initiative to provide support to small and independent Harlem businesses in financial need. The fund has been created with resources from 125th St. BID and the HCC, as well as a portion of proceeds raised from the Apollo’s “Let’s Stay (In) Together: A Benefit to Support the Apollo” program on June 4. Through the initiative the organizations will distribute twenty $1,000 micro-grants to local merchants that define the culture and the vitality of Harlem.

“As this health crisis continues to have a disparate impact on Black and Brown communities, it’s vital that we support one another. I’m honored to partner with the Harlem BID and the Harlem Commonwealth Council to give back directly to our vibrant neighborhood, and am incredibly grateful to the generous donors who have given their support to the Apollo Theater and the community at-large,” said Apollo Theater President and CEO Jonelle Procope.

“We are pleased that three of Harlem's long-standing organizations on 125th Street were able to come together to provide funds for Harlem's small businesses that can be applied to their urgent needs,” said Barbara Askins, President and CEO of 125th Street BID.

“Harlem Commonwealth Council is delighted to participate in this effort to support our community during this difficult time of COVID-19. HCC looks forward to continuing to provide Harlem businesses with capital and the essential financial tools to foster economic development for another 50 years,” said Dr. Joseph L. Tait, President and CEO of Harlem Commonwealth Council. 

Independently owned and operated businesses in Harlem are encouraged to apply for the Harlem Entrepreneurial Micro-Grant Initiative. Applications will be open from June 3 to June 25, 2020, and recipients will be notified by July 6, 2020. To review the complete eligibility requirements and submit an application, please visit here.

“Let’s Stay (In) Together: A Benefit to Support the Apollo” on Thursday, June 4 at 7:30p.m. EST, is a free special event that will stream live at apollotheater.org. The benefit is part of the non-profit Theater’s campaign to raise $4 million in critical support to safeguard the iconic institution’s future following the unprecedented cancellation of more than 100 programs. The full lineup may be found here, and the event will also include special tributes, including a series of poems and performances dedicated to the memory of those who have lost their lives due to COVID-19. The Theater’s June 4 “Let’s Stay (In) Together” benefit concert is sponsored by Gibson and will also be available for free streaming by media partner, TIDAL.

 

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