Press Release

Frieze Week Los Angeles Reveals Sites for Barbara Kruger’s Untitled (Questions), with Major Installations Including Historic Union Station and NeueHouse Hollywood

Los Angeles, CA
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Frieze is pleased to reveal the locations for Barbara Kruger’s public art project Untitled (Questions), which will be realized throughout the city for Frieze Week Los Angeles, February 10 – 16. Frieze has collaborated with Kruger on the central campaign for Frieze Week, featuring twenty questions created by the artist and displayed on digital billboards, light pole banners, murals, print and digital media. Untitled (Questions) is part of the expanded Frieze Week program of exhibitions and events that will run throughout the second edition of Frieze Los Angeles.  

Los Angeles County Metropolitan Transportation Authority (Metro) and Union Station, the Streamline Modern-Spanish Colonial Revival landmark in downtown Los Angeles, will exhibit Untitled (Questions) in the Union Station Passageway Art Gallery. Alternating between English and Spanish, Kruger’s interventions will be installed in a long corridor within this historic crossroads of Southern California’s public transportation system. This location is co-presented by Frieze Los Angeles and Metro Art.  

A further special presentation of Kruger’s series will also be realized at NeueHouse Hollywood which will feature a major mural on the facade of the landmark 1938 CBS Radio Building and Studio.  The iconic building was restored by owner Kilroy Realty and designed by Swiss-born architect William Lescaze This location is co-presented by Frieze Los Angeles and NeueHouse. supported Kilroy Realty.

At The Standard, Downtown LA, another converted mid-century landmark — formerly the Superior Oil Building, constructed in 1956 — will host a large-scale artwork on the 6th Street Mural wall that reads ‘WHOSE JUSTICE?’ This location is co-presented by Frieze Los Angeles and The Standard.  

Organized by Frieze Los Angeles Executive Director Bettina Korek, the project brings Kruger’s provocations/interrogations, which are indeterminate and open to subjective interpretation, into physical proximity with the public. Korek said: ‘We are extremely honored to have collaborated with Barbara on the Frieze Week campaign, her work stands on its own and speaks for itself. This project trusts that in an age of distraction, people still pay attention. It’s quintessential how her choice of words balances directness and ambiguity, how they invite a viewer to read into what is being asked as well as what isn’t. We are so grateful to the partners who have collaborated with us to bring this iconic, iterative, thought provoking project to sites around the city.’

Frieze Los Angeles acknowledges support from partners that have made the presentation of this artwork possible: Los Angeles Tourism and Convention Bureau, West Hollywood Design District, West Hollywood Travel and Tourism, Jessica Rich and the City of West Hollywood, Shelli Azoff and The Forum, Allison and Larry Berg, Banc of California Stadium, and Los Angeles Football Club, Tim Geary, Jon Goss, Meredith Rogers, Josh Wyatt and NeueHouse, Kilroy Realty and Lauren Phillips, The Standard, and Metro. Frieze Los Angeles also extends thanks to its media partners for presenting this artwork: frieze, KCET, The Art Newspaper and ArtNews

Overview of sites:

  • Project: Street Banners (with Los Angeles Tourism and Convention Bureau) | Description: 179 street banners throughout Los Angeles | Address: locations across Los Angeles
  • Project: Street Banners (with West Hollywood Design District) | Description: street banners in West Hollywood Design District | Address: locations across West Hollywood
  • Project: West Hollywood Digital Billboard / 8410 Sunset Blvd. (with the City of West Hollywood, thanks to Jessica Rich) | Description: two digital billboards, arranged vertically | Address: 8410 Sunset Blvd., West Hollywood, CA 90069
  • Project: West Hollywood Digital Billboard / 9039 Sunset Blvd. (with the City of West Hollywood, thanks to Jessica Rich) | Description: two digital billboards, arranged horizontally | Address: 9039 Sunset Blvd., West Hollywood, CA 90069
  • Project: The Forum digital marquee | Description: digital billboard / marquee outside | Address: 3900 W Manchester Blvd, Inglewood, CA 90305
  • Project: Banc of California Stadium (with LAFC) | Description: eight digital billboards around the stadium | Address: 3939 S Figueroa St, Los Angeles, CA 90037
  • Project: NeueHouse, Hollywood | Description:  mural on Sunset Blvd.  | Address: 6121 Sunset Blvd, Los Angeles, CA 90028
  • Project: The Standard, Downtown LA | Description: on the 6th Street Mural wall outside of the The Standard, Downtown LA | Address: 550 Flower St, Los Angeles, CA 90071
  • Project: Union Station (Metro) | Description: 36 lightboxes with transparencies, featuring 12 questions in English and 12 questions in Spanish (on view beginning February 13, 2020) | Address: 800 N Alameda St, Los Angeles, CA 90012

 

 

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Barbara Kruger ‘10 Questions’ at Paramount Pictures Studios. Photograph @gangculture

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