Superblue, Groundbreaking New Enterprise Dedicated to Experiential Art, to Launch First Venue in Miami in December
Superblue To Open Centers Across the U.S. and Internationally, Specifically Designed to Engage a Wide Range of Audiences with Immersive Art
Superblue, a groundbreaking new enterprise dedicated to producing, presenting, and engaging the public with experiential art, today announced it will launch its first experiential art center in Miami this December. Superblue venues are designed to welcome a wide range of audiences and are specifically conceived for the presentation of large-scale works that immerse and engage visitors as part of the art itself. Miami, a global destination with a vibrant arts community, is the first of several cities internationally in which Superblue will open centers in the coming years—adding a completely new kind of venue to the cultural landscape in each city and expanding the audience for experiential art globally.
Superblue was created in response to the rapidly growing public interest in experiential art and the needs of artists working outside the realm of object-based practices. The new enterprise pioneers an unprecedented model for artists to present their work—and for audiences to engage with it—outside of the traditional frameworks of museums and commercial galleries. Featuring long-term installations, Superblue experiential art centers enable the simultaneous presentation of multiple large-scale and interactive works—offering visitors unparalleled opportunities to be transported to an array of new worlds in just one visit. Through their work, Superblue artists catalyze engagement with the most pressing issues of our time and provoke new and transformative ways of understanding ourselves and our relationship to the world.
Superblue works with artists who are among the pioneers and leading practitioners of experiential art and who reflect a wide range of artistic practices and experiences. They include Nick Cave, Mary Corse, Es Devlin, DRIFT, Simon Heijdens, Jeppe Hein, Studio INI, JR, Koo Jeong A, Rafael Lozano-Hemmer, Kohei Nawa, Carsten Nicolai, Risa Puno, Random International, Michal Rovner, Jacolby Satterwhite, Jakob Kudsk Steensen, Studio Swine, teamLab, James Turrell, and Leo Villareal. Central to Superblue’s model is the introduction of an innovative compensation system for artists that provides them with ongoing royalties from ticket sales for their presentations at Superblue venues.
Superblue also acts as an advocate and agent for experiential artists by fostering opportunities for them to expand the reach of their work through collaborations with museums, collectors, visual and performing arts festivals, architects, municipalities, and place-makers. Superblue provides these partners with unparalleled expertise and support for the production, installation, and presentation of large-scale experiential works, through collaborative presentations, public and private commissions, and acquisitions.
Superblue was cofounded by Marc Glimcher, President and CEO of Pace Gallery, and Mollie Dent-Brocklehurst, former president of Pace London, who serves as its Chief Creative Officer. Christy MacLear serves as Chief Executive Officer. Emerson Collective, a social change organization established and led by Laurene Powell-Jobs, is founding partner of Superblue. The leadership team collectively provides Superblue with incomparable expertise in art, technology, business, and social impact.
“Artists conjure up extraordinary universes that provoke new ideas about ourselves and make us reimagine our relationship with each other and the world,” stated Glimcher. “We’ve been working with artists creating immersive, boundary-breaking experiential art for decades, and now, with the rapidly growing number of artists working in these media and their accelerating popularity, it became clear that a totally new kind of enterprise was needed to both advance their practices and respond to growing public interest in them. Superblue represents a necessary evolution and disruption of the arts ecosystem, providing artists with the resources they need for realizing their most ambitious ideas and engaging the public in the ways they envisioned, which is so integral to the work itself.”
“The advent of new technologies has spurred a rapid growth in the number of artists innovating with experience-based works over the past decade and completely reinventing the way we understand art and how we engage with it,” said Dent-Brocklehurst. “As artists pioneer these new mediums, audiences are increasingly eager for the dynamic explorations they provide. We see Superblue as a vital addition to the current constellation of arts venues and as a galvanizing force for this movement, and look forward to collaborating with museums, collectors, galleries, municipalities, and other partners in sharing the remarkable experiences Superblue artists create.”
“Superblue is a paradigm shift—from object to experience—that provides artists with new platforms to fully realize their inspirations and ideas and engage visitors with the global issues of our time,” said MacLear. “In creating Superblue centers, our goal is to finally make these experiences available on an ongoing basis to a wide range of audiences. We look forward to welcoming visitors and giving them the opportunity to understand the world through artists’ eyes.”
MIAMI EXPERIENTIAL ART CENTER
Superblue’s premiere experiential art center will launch in Miami with large-scale immersive art experiences by a number of artists and artist collectives. Located in the Allapattah neighborhood directly across from the Rubell Museum, the Miami center transforms an abandoned industrial building into a centrally located cultural resource for the South Florida community and visitors to the region. The venue’s proximity to downtown Miami, just blocks from Interstates 95 and 195 and Miami Metrorail (which links with the inter-city Brightline trainlines), makes it easily accessible to a wide range of audiences. Timed ticketing, controlled visitor capacity and a single-direction flow though the installations are key to achieving the intended experience of each work and support a socially-distanced visit. Additional details about tickets, visitor experience, and health measures will be announced in the coming months.