U.S. Pavilion, La Biennale di Venezia
Creating and managing a social media presence for an established artist foundation.
Services Provided
- Messaging
- Social Media Strategy
- Social Media Content Creation
- Social Media Management and Implementation
R+A began working with the Pollock-Krasner Foundation (PKF) in 2018 to enhance visibility and around the organization and its funding program. In 2020, R+A established PKF’s Instagram channel with the goal of sharing news and raising awareness about the Foundation’s support for artists.
R+A set up the account, identified PKF’s preferred content streams and online voice, developed a content calendar with SEO-optimized captions, negotiated image permissions, and created strategies to engage PKF grantees and key audiences.
R+A continues managing and owning content creation, monitoring and analyzing back-end data to provide recommendations for expanding reach and engagement.
PFK's Impact on Instagram
+17K
Followers organically over a 4-year period
36K
Average impressions per month
4.2K
Average total engagements per month
- Amassed an audience of art world leaders and major institutions
- Maintained an engagement rate of 13.46% each month