Barbara has over a decade of experience leading communications campaigns for an international roster of clients across the visual arts, specializing in contemporary art initiatives, mission-driven commercial ventures, start-ups, and digital and blockchain initiatives. Since joining Resnicow and Associates in 2015, Barbara has directed and overseen wide-ranging communications programs for clients around the world, integrating partnership, revenue, and digital content strategies, international media relations, crisis management, and advocacy campaigns.
Past and recent clients and projects include the opening of the Institute of Contemporary Art, Miami's new permanent home in the Miami Design District in 2017 and its acquisition of a CryptoPunk NFT in 2021; the launch of Superblue's first experiential art center in Miami in 2021; national campaigns for the launch of Frieze Los Angeles and the launch of Frieze Sculpture in New York at Rockefeller Center in 2019; and campaigns for the the U.S. Pavilion at the 2017 Venice Biennale, the Art Dealers Association of America (ADAA), SmartStamp, the Dallas Museum of Art, the Gordon Parks Foundation, and Sharjah Art Foundation, among others. In 2017, she worked with the Wallace Foundation and its grantees across the country to launch and produce a series of editorial and video content to support the foundation's six-year $52-million "Building Audiences for Sustainability (BAS)" initiative.
Prior to joining R+A, Barbara was the publicity and events manager at Aperture Foundation where she spearheaded institutional communications, publicity campaigns, digital marketing, social media strategy, and cross promotional events for more than 120 publications, internationally-traveling exhibitions, and initiatives. Previously, she worked in a marketing role at Phillips (New York), as gallery manager at the visual arts non-profit Transformer (Washington, DC), and as adjunct faculty in marketing at SUNY Purchase College.
Barbara is a small business mentor with Pacific Community Ventures and has served on the advisory board of the Honolulu Biennial, now Honolulu Contemporary. She received a master’s degree in museum studies from Johns Hopkins University and graduated cum laude from Catholic University with a double major in art history and philosophy.