Barbara Escobar
Barbara leads communications campaigns and advises on marketing and partnership strategies for leading arts organizations, foundations, art fairs, and museums.
Since joining Resnicow and Associates in 2015, Barbara's projects have included international campaigns for the opening of the Institute of Contemporary Art, Miami's new permanent home in the Miami Design District in 2017; the U.S. Pavilion at the 2017 Venice Biennale, commissioned by the Baltimore Museum of Art and the Rose Art Museum; the launch of Superblue's first experiential art center in Miami in 2021; and national campaigns for the launch of Frieze Los Angeles and the launch of Frieze Sculpture in New York at Rockefeller Center in 2019. In 2017, she worked with the Wallace Foundation and its grantees across the country to launch and produce the "BAS Stories Project," a series of editorial and video content to support the foundation's six-year $52-million "Building Audiences for Sustainability (BAS)" initiative.
Barbara has also developed and led comprehensive communications programs and campaigns for organizations including the Art Dealers Association of America and its annual fair The Art Show, the Dallas Museum of Art, The Gordon Parks Foundation, and Sharjah Art Foundation (United Arab Emirates); and has conducted international media relations for the opening of the new Australian Pavilion at the 2015 Venice Biennale, the Denver Art Museum, and James Carpenter Design Associates.
Prior to joining R+A, Barbara was the publicity and events manager at Aperture Foundation where she spearheaded institutional communications, publicity campaigns, digital marketing, and social media strategy for more than 120 publications, internationally-traveling exhibitions, and initiatives, including the launch of programmatic partnerships with the Hermès Foundation and Paris Photo and a viral, digital campaign for Touching Strangers, a photobook and exhibition. Barbara also managed events, sponsorships, and cross promotional exchanges, and produced programming at partner institutions internationally. Previously, she worked in a marketing role at Phillips (New York), and as gallery manager at the visual arts non-profit Transformer (Washington, DC).
She has also taught marketing at SUNY Purchase College and served on the advisory boards of the Honolulu Biennial and Musée magazine. She received a master’s degree in museum studies from Johns Hopkins University and graduated cum laude from Catholic University with a double major in art history and philosophy.
