Privacy Policy

At Resnicow and Associates (also referred to as “us” or “we”), your privacy is important. This Privacy Policy (the “Policy”) discloses the privacy practices of our website [www.resnicow.com] (the “Site”), as well as related products and services we may offer to you (collectively referred to as the “Services”). This Policy covers how we use or share Personal Data that we collect. By using our Site and Services, you agree to the terms of this Policy as they may be amended from time to time.

 

What Categories of Personal Data Do We Collect, and How Do We Obtain the Personal Data?

We treat data that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a consumer or household as “Personal Data.” Data that has been de-identified or aggregated so that it cannot reasonably be linked to you is not Personal Data, and we may use de-identified data for any purpose.

We may collect the following categories of Personal Data about you:

  • Identifying Data, such as name, postal address, phone, and email address. We obtain most of the Personal Data that we collect about you from you when you: (a) interact with our Site, including when you contact and communicate with us via forms contained on our Sites, (b) when you seek information about, or purchase, our Services, or (c) contact and communicate with us, including our sales or support teams. We also may receive this information from our service providers and marketing partners.
  • Internet or Similar Network Activity, such as your IP address and browsing activity on our Sites, as well as your interaction with our other communications. You provide this information to us or automatically through your interaction with our products or services.  We also may receive this information from our service providers or marketing partners, including web analytics partners.  For more information about cookies, please see below.
  • Commercial Data, such as information relating to your purchases and services, and purchasing or consuming histories, tendencies or interests. You provide this information to us or automatically through your interaction with our products or services.  We also may receive this information from our service providers or marketing partners.
  • Geolocation Data, such as information about approximate location, such as your IP address, collected automatically when you access our Site.

 

What Are Our Business or Commercial Purposes for Using Your Personal Data, and With Whom Do We Share Your Personal Data?

We may use or share your Personal Data as follows:

  • Identifying Data: We may use your identifiers: (1) to provide our Site and Services; (2) to operate our Site; (3) to send marketing materials about products or other information which we think you may find interesting; and (4) to comply with legal, regulatory or contractual requirements.
  • Internet or Similar Network Activity: We may use this information to customize the Site according to your interests, and to help us improve our Services. We also may use this information to detect security incidents and protect against malicious, deceptive, fraudulent or illegal activity.  We may share this information with service providers for fraud protection.
  • Commercial Data: We may use this information to customize the Site according to your interests and to help us improve our Services.
  • Geolocation Data: We may use this information to customize the Site according to your interests and to help us improve our Services.  We also may use this information to detect security incidents and protect against malicious, deceptive, fraudulent or illegal activity.  We may share this information with service providers for fraud protection.

In addition, where consistent with applicable laws, we may use or disclose the above categories of Personal Data:

  • with your consent;
  • with subsidiaries or legal affiliates;
  • to prepare, negotiate or perform a contract with you;
  • to respond to subpoenas, court orders, or other legal process or requests as required or permitted by law from competent governmental or judicial authorities;
  • to conduct internal research to develop, improve or repair our Sites, Services or technology;
  • to protect our rights, protect your safety or the safety of others, or establish or preserve a legal claim or defense;
  • to investigate, prepare for, establish or defend legal claims;
  • to comply with applicable law;
  • in conjunction with a corporate restructuring, sale of assets, merger or divestiture; or
  • to prevent fraud or other illegal activities, such as willful attacks on our information technology systems.

We take reasonable steps to ensure that service providers to whom we share your Personal Data are contractually obligated to keep the data that we provide to them confidential and to use such information only as we permit.

Data Retention: We store the information we collect about you for as long as is necessary for the business or commercial purpose(s) for which we collected it or for other legitimate business purposes, including to meet our legal, regulatory, or other compliance obligations.

Use and Disclosure of Sensitive Information: We do not use or disclose sensitive personal information for any purposes that would require a consumer to exercise a right to limit according to California law.

Use of Cookies: Like many commercial websites, we analyze how visitors use our Site with “cookie” technology. A cookie is a small text file that is placed on your computer when you access the Sites and allows us to recognize you each time you visit the Site. We may use cookies to (1) enhance or personalize your usage and experience on the Site; (2) monitor usage of the Site; and (3) improve the Site and our Services.. We may work with service providers or third parties that help us track, collect and analyze this information. We may combine the information we collect through cookies with other information we have collected from you or information from other sources.

Most browsers are initially set to accept cookies. If you choose, you can set your browser to reject cookies or you can manually delete individual cookies or all of the cookies on your computer by following your browser’s help file directions. Please refer to your browser instructions to learn more about how to adjust or modify your browser settings. However, if your browser is set to reject cookies or you manually delete cookies, you may have some trouble accessing and using some of the pages and features on our Site. Please note that browser-management tools for cookies are outside of our control, and we cannot guarantee their effectiveness.

Security of Your Personal Data: We use commercial reasonably physical, technical and administrative security measures to reduce the risk of loss, misuse, unauthorized access, and disclosure. Please note, however, that no security measures are perfectly secure, and we are unable to guarantee the security of your Personal Data.

Third Party Websites and Applications: Our Site may contain links to websites or applications hosted by third parties. Any data collected through third party websites or applications shall be subject to the privacy practices of the third party, and you should review the privacy policies of these third parties prior to sharing any data.

 

Your Rights and Choices

Marketing Communications: We give you certain choices regarding our use and disclosure of your Personal Data for promotional purposes. You may opt-out from receiving electronic communications from us by contacting us as detailed in the “Contact Us” section below. If you no longer want to receive promotional-related emails from us, you may opt-out according to instructions in such communications. Please note that if you opt-out of receiving marketing-related messages, we may still send you important administrative messages.

Rights of California Consumers: We provide California consumers with specific rights regarding their Personal Data as required by California law. This section describes the rights that you have under California law and explains how to exercise those rights.

Right to Know About Personal Data Collected, Used, or Disclosed: You have the right to request that we disclose certain information to you about our collection, use and disclosure of your Personal Data. Once we receive your request and verify your identity, we will disclose to you: (a) the categories of Personal Data we collected about you; (b) the categories of sources for the Personal Data; (c) our business or commercial purpose for collecting or disclosing that Personal Data; (d) the categories of third parties with whom we shared that Personal Data; and (e) the specific pieces of Personal Data we collected about you in the preceding 12 months.

Right to Delete Personal Data Collected or Maintained

You have the right to request that we delete any of your Personal Data that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your request and verify your identity, we will permanently delete (and direct our service providers to delete) your Personal Data from our records, unless a legal exception to deletion applies.

Right to Correction of Personal Data: You have the right to request that we correct inaccurate Personal Data that we maintain about you.

Exercising Your Rights: To exercise the rights described above, please submit a verifiable consumer request to us. Your exercise of these rights will have no adverse effect on the price and quality of our goods or services.

Authorizing an Agent: You may designate an authorized agent to submit your consumer request on your behalf, so long as the authorized agent has your written permission to do so and you have taken steps to verify your identity directly with us.

Verifying Your Request: We cannot respond to your request or provide you with Personal Data if we cannot verify your identity or authority to make the request and confirm the Personal Data relates to you. To verify your identity, we ask that you provide us with the following information when you submit your request: (a) full name and (b) phone number or email. We will use the above information to verify your identity. Depending on your type of request or the information requested by you, we may require additional information to verify your identity and fulfill your request.

Personal Data Concerning Children

Our Sites is not intended for anyone under the age of 16. We do not knowingly collect Personal Data from individuals under the age of 16, unless the Personal Data is submitted with verifiable parental consent.

Updates to the Policy

We may update this Policy periodically as we offer new services, and as our business, technology, and laws change. You can determine when this Policy was last revised by referring to the “Last updated” reference below. Any changes will become effective upon posting of the revised Policy. If we make material changes to the policy, we will provide notice to you of the changes as required by applicable law.

Last updated: May 2024.